Growing the Future: How Cannabis Cultivators Are Adapting to Market Trends in 2024 and Beyond

As we mark six years since recreational cannabis legalization, the market has matured with clearer trends, evolving consumer demands, and growing differentiation across market segments.

This CANNAtalk event will bring together cannabis cultivators to discuss how these changes are affecting their operations and strategies.

Key topics will include:

Successes and Challenges of 2024: Cultivators will reflect on the year’s highs and lows, sharing insights into what worked, what didn’t, and the adjustments they’ve made to stay competitive in a rapidly changing landscape.
Adapting to Market Trends: With an eye on 2025, panelists will discuss emerging trends in cannabis production such as sustainability, efficiency, and consumer preferences including how these are shaping cultivation practices.
The Future of Cannabis Production: Panelists will share their outlook for the coming year, exploring innovations, new technologies, and evolving market demands and their influence on production.

This session will provide valuable insights for industry stakeholders, offering a glimpse into how cannabis cultivation is adapting to long-term market shifts.